Demographic
Nov. 27th, 2012 01:02 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
iamthepassangerhttp://www.youtube.com/watch?v=DRQFJF6OV4g
The commercial here is for vitamin water. Vitamin water is already very popular and can be found in pretty much any food store. Already very popular like any good product it is always seeking to expand its demographic of customers. For the most part it is a drink that appeals to the everyday working person on the go looking for an alternate for soda and sugary drinks. For many years this was the basis of it ad campaign. In this commercial however we can see a much more comical approach and a chance to expand their demographic. The commercial is full of internet “memes”, online videos, jokes, characters that for the most part are only internet humor. To focus on the demographic of the internet community shows how well this business knows its product targeting a group so specifically. Funny enough however much of the internet community actually hates the commercial. They feel their “memes” which as of 3 to 4 years ago were just something internet geeks, like myself, found funny. To us or them I should say was not watered down by mainstream media. I guess it goes to show nothing is not for sale.
The commercial here is for vitamin water. Vitamin water is already very popular and can be found in pretty much any food store. Already very popular like any good product it is always seeking to expand its demographic of customers. For the most part it is a drink that appeals to the everyday working person on the go looking for an alternate for soda and sugary drinks. For many years this was the basis of it ad campaign. In this commercial however we can see a much more comical approach and a chance to expand their demographic. The commercial is full of internet “memes”, online videos, jokes, characters that for the most part are only internet humor. To focus on the demographic of the internet community shows how well this business knows its product targeting a group so specifically. Funny enough however much of the internet community actually hates the commercial. They feel their “memes” which as of 3 to 4 years ago were just something internet geeks, like myself, found funny. To us or them I should say was not watered down by mainstream media. I guess it goes to show nothing is not for sale.
